Conversion rate optimization agency in India

You're already paying to bring people to your website. Our job is to make sure more of them get in touch or buy. As a conversion optimization company, Softfix watches how visitors use your pages, spots where they give up, and tests every change on real traffic before it goes live.

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  • Google Analytics
  • Hotjar
  • Microsoft Clarity
  • Google Tag Manager
  • VWO
Conversion rate optimization agency in India
Why traffic alone doesn't grow revenue

You don't have a traffic problem. You have leaks.

Most websites lose buyers in a handful of predictable places. Website conversion optimization services find those places with data, not opinions.

Paid landing page analytics showing high bounce rate

High bounce rate on paid landing pages

Ad clicks land on pages that don't match the search intent, so you pay for visits that leave in seconds.

Mobile and desktop conversion comparison on phone screen

Mobile conversion trails desktop

Check your analytics and you'll probably find that most visitors come from phones. Yet mobile conversion is usually far lower than desktop. The causes are rarely a mystery: slow pages, poor Core Web Vitals scores, and forms that are painful to fill in with a thumb.

Lead capture form abandoned by user

Forms and funnels where leads get stuck

Someone is ready to book a demo. Then they see a long form, no client logos and no clue about what happens next. Many of them simply close the tab.

Our CRO services

Everything it takes to lift your conversion rate, under one roof

Analysts, designers and developers sit in the same team here. So when a test is approved, we build it and launch it ourselves. There's no waiting on a second agency.

01

Conversion audit & CRO assessment

We start with a detailed look at your analytics, UX, site speed and tracking. You get back a short, prioritised list: what to fix now and what to test next.

02

Heatmap and session recording analysis

Our heatmap analysis services show where people click, how far down the page they read, and where they get stuck. Click tracking, scroll maps and session recordings each tell part of that story.

03

User journey mapping and funnel analysis

From the first visit to the final enquiry, we map the route your visitors take. Somewhere along it, one step loses more people than any other. We find it.

04

A/B testing and experimentation programs

Planning, building variants, QA, running split or multivariate tests, reading the results: we handle the whole A/B testing process. A winner is only reported once it reaches statistical significance.

05

Experimentation roadmap and test prioritisation

Not every idea deserves a test. We score each one on likely impact, how sure we are about it and the work involved, then run the strongest first.

06

Landing page analytics and optimisation

Good landing page optimization starts with tracking you can trust. We set up Google Tag Manager properly, match the headline to the ad that brought the visitor in, and cut load time wherever we can.

07

Sales funnel design and lead capture optimisation

A lead lost at the form is expensive. Our funnel optimization services rework forms, offers and follow-up emails so that more visitors become leads your sales team wants to call.

08

Conversion-focused UX and landing page design

Each page we design has one job. Copy, layout and social proof all point toward it, and we run usability testing with real people before anything goes live.

09

Conversion-focused website redesign

When small tests aren't enough, we rebuild the site around proven insights instead of guesswork.

What we measure

We optimise for revenue, not just clicks

A higher conversion rate only matters if it shows up in your pipeline. We track the small steps that lead to a sale and the sale itself, with user behaviour analytics wired through Google Tag Manager.

Google Tag Manager GA4 Heatmaps Session recordings Core Web Vitals Page speed Usability testing

Micro-conversions

The signals of intent along the way.

  • Pricing page views
  • Scroll depth on key pages
  • Video plays and CTA clicks
  • Form starts and add-to-cart

Macro-conversions

The outcomes your business runs on.

  • Demo requests and SQLs
  • Trial signups and activations
  • Completed purchases
  • Qualified quote requests
How to run an A/B test properly

A testing process you can defend in a board meeting

A test is only useful if you can trust the result. That's why we never stop a test early or pick a winner on gut feeling. Every experiment goes through these five steps.

  1. 01

    Measure

    If tracking is broken, every result after it is wrong. So we check your Google Tag Manager setup first and fix anything that double-counts or misses conversions.

  2. 02

    Diagnose

    Numbers tell us where people leave. Heatmaps, scroll maps, session recordings and usability testing help explain why.

  3. 03

    Prioritise

    Every hypothesis goes onto an experimentation roadmap. Ideas with high impact and low effort move to the top.

  4. 04

    Test

    Before launch, we work out the sample size the test needs. It then runs, as a split or multivariate test, until the result is statistically significant.

  5. 05

    Ship & learn

    The winning version goes live on your site. Losing tests matter too, because they show what your visitors don't respond to, and that shapes the next round.

CRO for your type of business

Every business sells differently, so we test differently

B2B sales team evaluating demo requests B2B

Conversion rate optimization for B2B

B2B buyers take their time, and sales teams dislike chasing poor-fit leads. Our CRO services for B2B lead generation websites improve forms and offers while keeping a close eye on lead quality.

Focus: demo and quote requests

SaaS signup page optimization dashboard SaaS

Conversion rate optimization for SaaS

For a SaaS product, a signup is only the beginning. We work on signup and demo request pages, pricing pages and onboarding, and judge success by how many users reach activation.

Focus: trials, demos, activation

eCommerce checkout optimization on mobile eCommerce

Conversion rate optimization for eCommerce

Shoppers abandon carts for small reasons. We improve product pages, cart and checkout for mobile conversion, adding reviews and trust badges exactly where people hesitate.

Focus: add-to-cart, checkout, AOV

Google Ads landing page analytics Google Ads

Google Ads landing pages

You pay for every click, so the landing page has to deliver. Our landing page A/B testing services for Google Ads improve message match and page speed to lower your cost per lead.

Focus: cost per acquisition

Free resource

The CRO audit checklist for websites we use with clients

Wondering how to increase website conversion rate before hiring anyone? Start here. Work through the checklist with your team in an afternoon.

Download the checklist
  • Conversion goals and micro-conversions tracked in GTM
  • Core Web Vitals pass on mobile for top landing pages
  • Headline matches the ad or search query that sent the visit
  • One primary CTA visible above the fold
  • Social proof placed next to the point of decision
  • Forms ask only for what sales needs on first contact
  • Scroll maps checked: key content sits where people read
Team reviewing CRO audit checklist

Client-ready checklist

7 checks your team can run in an afternoon

How much do CRO services cost?

Three ways to work with us

Start with a one-off assessment, run an ongoing testing program, or bring us in for CRO consulting alongside your own team.

CRO assessment

One-time audit

₹0 one-time

Conversion audit, heatmap review, funnel analysis and a prioritised test roadmap.

Most popular

Experimentation program

Full service

₹0 / month

Research, design, development and A/B testing every month, with a monthly results report.

CRO consulting

Advisory hours

₹0 / hour

Strategy, test reviews and coaching for in-house marketing and product teams.

FAQ

Frequently asked questions

How do I increase my website conversion rate?
First, make sure your tracking works. Then look at where visitors drop off, using funnel reports, heatmaps and session recordings. Some problems, like a slow page or a broken form, can be fixed the same day. Bigger changes should be A/B tested so you know whether they helped.

How much do CRO services cost?
It varies. The main factors are your traffic, how many pages are in scope, and whether we also design and build the test versions. Most clients start with a fixed-price CRO assessment. Once the roadmap is clear, many move to a monthly experimentation program.

How do you run an A/B test properly?
Start with a hypothesis drawn from research, not opinion. Choose one primary metric. Work out the sample size before launch and run the test for full business cycles, which usually means at least two weeks. Only call a winner once the result is statistically significant. The most common mistake? Stopping too early.

What's the difference between split testing and multivariate testing?
A split test compares two or more complete versions of a page. A multivariate test changes several elements at once to see which combination works best. Because there are more combinations, multivariate tests need a lot more traffic.

How do you optimise a sales funnel for B2B?
We start by connecting your website data to your CRM. That lets us measure qualified pipeline instead of counting form submissions. Then we test offers, form length, proof points and follow-up at each stage of the funnel.

Why work with a CRO agency in India?
Cost is part of it, since you can afford to run more experiments each month. The bigger advantage is having analysts, designers and developers in one team. We work with clients in several time zones and reply within 4 hours.

Do you only test, or can you redesign the site too?
Both. Softfix builds websites and software as well, so if research shows the problem runs deeper than a few tests can fix, we can handle a conversion-focused website redesign and keep testing once the new site is live.
Free CRO assessment

Find out where your site is losing customers.

Share your website and goal. A CRO specialist will review it and come back with your three biggest conversion opportunities on a 30-minute call.

  • No cost, no commitment
  • Response within 4 hours
  • NDA available on request

Email

[email protected]

We'll never share your details. Takes under a minute.

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