Quotes take hours to put together
Someone checks three supplier sites, copies rates into a spreadsheet, adds margin and formats a PDF. By the time it’s sent, the customer has two other quotes.
A family messages you at 10 p.m. asking for a Bali quote. If your team takes until tomorrow afternoon to build it in Excel, they’ve probably booked with someone else. We build CRMs, itinerary builders, booking engines and agent portals for tour operators, travel agencies, OTAs and hotels, so a good quote goes out in minutes.
Suppliers and tools we connect to
Most travel companies we talk to are busy, not short of enquiries. The trouble is everything behind the scenes.
Someone checks three supplier sites, copies rates into a spreadsheet, adds margin and formats a PDF. By the time it’s sent, the customer has two other quotes.
One lead is on the office WhatsApp, another on a salesperson’s personal phone, a third in Instagram DMs. Nobody knows who followed up with whom.
The hotel price went up overnight. You either eat the difference or make an awkward call to the customer.
Advance on UPI, balance by bank transfer, supplier paid in dollars. Matching it all up at month-end takes days.
A traveller’s passport expires two months after the trip, and nobody noticed until a week before departure.
Most of your hotel bookings come through OTAs. They keep the commission and the customer’s details, so repeat business is hard.
A pretty booking website is easy to get. Software that fits how a travel business actually quotes, books and pays suppliers is the harder part.
| What matters | Softfix | Typical agency |
|---|---|---|
| Starting point | We sit with your sales, operations and accounts people to see how a quote turns into a trip. | A template copied from a big OTA. |
| Built in from the start, since that’s where your customers and agents already talk to you. | An afterthought, or a “contact us” button. | |
| Pricing rules | Seasonal rates, group discounts, agent commission and your margin, all calculated the way you do it now. | One flat markup for everything. |
| Supplier APIs | We’ve worked with the common ones before and plan for slow responses and rate changes. | Learned on your project, at your expense. |
| Speed test | If a salesperson can’t send a quote from their phone in about a minute, we redesign the screen. | Designed for a desktop in the office. |
| Ownership | You own the code and the customer data. No lock-in. | Monthly fees for a platform you don’t control. |
A tour operator, a corporate travel desk and a boutique hotel all need different things. We’ve built for each of them.
Packages, group departures, day-by-day itineraries, visa tracking and the review request after everyone gets home.
Enquiries, quotes, bookings, supplier payments and commission, without juggling five tools and a notebook.
A public website and app with live inventory and pricing that stays the same from search to checkout.
A portal where your sub-agents book directly, within a credit limit, with their own ledger and commission slab.
A direct booking engine on your own website, synced with your channel manager, so fewer guests come through OTAs.
Travel requests, manager approvals, policy limits and GST invoices that the finance team can actually use.
From the first “how much for Dubai?” message to the review request after the trip. Start with one piece or build the whole thing.
Every enquiry from your website, WhatsApp, Instagram and phone lands in one list. Each one has an owner, and nothing gets forgotten.
Drag in hotels, transfers and activities day by day. The cost and your margin update as you go, and the PDF looks good enough to send straight away.
Search, pick and pay on your own website or app. Prices stay the same from the search page all the way to the payment screen.
Live rates and availability from Amadeus, TBO, RateHawk and others. If a supplier is slow to respond, the page doesn’t freeze.
Your sub-agents log in, see your rates and book directly. Credit limits, commission and their running balance are tracked for you.
Quotes, payment links, vouchers and trip-day reminders go out on WhatsApp by themselves. Travellers don’t need to download anything.
Advances, part payments, refunds and supplier dues in rupees, dollars or dirhams. Accounts can see what’s owed on both sides at a glance.
Passport expiry, visa status and insurance for every traveller in one view, with alerts well before anything becomes a problem.
Customers ask three agencies at once. Whoever sends a clear quote first usually gets the booking.
WHAT WE BUILDQuotes go out while the customer is still interested, not the next day.
A customer said “let me check with my family”. Nobody called back, and they booked elsewhere a week later.
WHAT WE BUILDFewer warm leads go cold, and you can see exactly why the rest didn’t book.
The rate on your quote was from yesterday. Today it’s higher, and someone has to explain that to the customer.
WHAT WE BUILDFewer surprises at checkout, and fewer bookings where you end up losing money.
Customer payments arrive in pieces, suppliers are paid in different currencies, and agents want their commission.
WHAT WE BUILDMonth-end takes an afternoon instead of a week, and you know your real margin on every trip.
You pay commission on every room and never get the guest’s contact details to invite them back.
WHAT WE BUILDMore guests book with you directly, and you keep the relationship.
Your team spends half the day sending rate sheets and confirming bookings for agents over the phone.
WHAT WE BUILDAgents book at midnight if they want to, and your team gets their day back.
AI where it helps
Smarter tools for your sales team
These work best once you’ve got a season or two of enquiry and booking data in the system. We’ll tell you honestly when that point arrives.
Draft itineraries in seconds
Type “5 nights Kerala, family of four, mid-range” and get a first draft built from your own packages and suppliers, ready to edit.
WhatsApp assistant
Answers the usual questions about visas, inclusions and payment at any hour, then passes serious customers to your team.
Lead scoring
Flags the enquiries most likely to book based on destination, budget and dates, so your team calls them first.
Demand forecasting
Uses past bookings to show which destinations will be busy next season, so you can block rooms and seats early.
A few examples. Client names are kept private.
Replaced spreadsheets and WhatsApp groups with one system for enquiries, quotes, bookings, supplier payments and post-trip reviews.
Travel agents book directly on the platform within their credit limit, with their own ledger, commission slab and settlement reports.
Direct bookings across several properties, synced with the channel manager, with seasonal pricing and guest messaging built in.
Tell us how many people quote and book in your team, and which suppliers you use. We’ll send a written estimate.
Your sales team lives on WhatsApp. Operations deal with suppliers all day. Accounts reconcile payments in three currencies. The process works for all of them.
We spend time with sales, operations and accounts. We look at where enquiries come from, how quotes are built and which suppliers you rely on.
Seasonal rates, group discounts, agent commission, supplier payment terms and your margins, modelled the way you quote now.
Clickable prototypes go to your sales staff first. If sending a quote from a phone takes more than about a minute, we change it.
You see a demo every fortnight. Your team can start on the CRM while supplier integrations and reports are still being built.
We move your past customers and bookings over, then train sales and operations on the parts they’ll use every day.
Extra attention during peak season, new supplier connections when you need them, and fixes and features under a support plan.
Encryption
AES-256
Audit
Every booking
Passports, phone numbers and card payments for whole families sit in your system. That needs proper protection.
Privacy laws
Payments
Access & security
A ten-person agency and a national OTA need very different things. We recommend based on your volume and what you want to spend each month.
Apps that work on the road
Booking sites and portals
The engine behind the platform
Suppliers we know inside-out
Money and conversations
Hosting, scaling and storage
For most agencies that’s quoting and follow-ups. Booking engines and agent portals usually come after.
Enquiry management, itinerary builder, branded quotes and WhatsApp automation for your sales team.
CRM plus bookings, supplier APIs, payments, the supplier ledger and reports, all in one system.
A customer-facing website and app, or a portal for your agents, with live inventory and checkout.
Two booking sites can look identical and cost very different amounts. Most of the difference is hidden behind the search button.
A CRM your staff use can be simple. A website your customers book on needs polished design, fast search and a smooth checkout.
Each API has its own quirks and speed. Connecting five suppliers is a lot more work than connecting one.
One markup is quick to build. Seasonal rates, group slabs, agent tiers and currency conversion take longer to get right.
Part payments, refunds, supplier dues and agent credit add up to a proper accounting layer.
Sale days and holiday season bring sudden spikes. Handling those smoothly needs more careful setup.
Itinerary drafting or a WhatsApp assistant add to the build, though they often pay for themselves in time saved.
We’re 30+ developers, designers and testers in Lucknow, with a second office in Toronto. Our in-house marketing team also runs SEO, social media and ads. For a travel business that wants more direct bookings, it helps a lot when the same people handle both.
Everyone is in-house, nothing is subcontracted, and the code is yours.
300+
Projects shipped
30+
In-house experts
15+
Industries served
ISO
9001:2015 · 27001:2022
Book a free 30-minute call. Tell us how you sell trips today and where it gets messy, and we’ll suggest a sensible first step.
[email protected]
India
+91 81890 10044
Canada
+1 (647) 846-9494
India office
1st Floor, CP/140, Viraj Khand-4, Gomti Nagar, Lucknow, Uttar Pradesh 226010
Canada office
2 Bloor Street West, Suite 700, Toronto, Ontario M4W 3E2
to help our experts understand your business objectives and create your customized plan.